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IT companies who want to get the edge.

We help you gain a competitive edge by uncovering a true picture of where you stand versus your competitors.

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Trusted by forward-thinking companies

Discover How Competitive
Intelligence Helps Companies in
the IT Industry Thrive.

Here's what leading IT companies are saying about the competitive intelligence services.

“Competitive Intelligence has been instrumental in helping our company stay ahead of the game. By uncovering valuable information about our competitors' strategies, we have been able to enhance our own sales pitches and win more deals. Their expertise in the IT market is unmatched and we highly recommend their services.”
Ervin Howell
VP Product, Deckow-Crist
“We were losing deals to competitors and we couldn't figure out why. Competitive Intelligence was able to help us identify key areas we were missing and with some small changes, we started winning deals again. Plus, they are super nice to work with. Highly recommend!”
Ervin Howell
VP Product, Deckow-Crist

It's time to win. Let our
competitive intelligence power
your sales strategy.

Don't get left behind

Winning Deals

We leverage a number of data sources to provide actionable intelligence that arms IT companies with the insights needed to find the customers you are losing to your competitors.

Pricing Intel

Our proprietary pricing data gathering techniques combined with our pricing model algorithms, give you a unique insight into competitor pricing, so you can adjust to be competitive.

Win Rates

We analyse your win rates by deal size to help you understand where you currently stand in terms of competitiveness across your deal sizes.

Competition

Gain an understanding of competitor weak points that you can exploit to your advantage while also understanding their strengths, so you can improve and win more deals.

Services

Competitor Analysis

Our competitor analysis service provides a comprehensive evaluation of your competitors' sales pitches, pitch decks, and pricing proposals. We conduct in-depth research and mystery shopping to identify their strengths and weaknesses. With this valuable information, we help you refine your own sales strategies and gain a competitive edge in the IT market. Our analysis includes detailed reports and recommendations for improving your sales pitches and pricing strategies.

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Sales Pitch Enhancement

Our sales pitch enhancement service focuses on fine-tuning your sales presentations to effectively communicate your value proposition and differentiate yourself from the competition. We analyze your existing sales materials and provide expert recommendations to improve the clarity, persuasiveness, and impact of your pitch. Our team of experienced content writers and designers work closely with you to create compelling pitch decks that capture the attention of potential clients and increase your chances of winning sales.

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Pricing Strategy Development

Developing the right pricing strategy is crucial for success in the competitive IT market. Our pricing strategy development service helps you optimize your pricing models to maximize profitability and outperform your competitors. We conduct a thorough analysis of your market, target audience, and competitive landscape to identify the most effective pricing approach. Our experts provide data-driven recommendations and assist you in implementing pricing structures that attract customers, increase sales, and maximize your revenue.

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About Us

Our story

We are Competitive Intelligence,  our mission is to help IT companies gain an edge over their competition.

With our proprietary techniques, we uncover how your competitors are selling their products and services.

Armed with this valuable information, we help you improve your sales training, product positioning, pitch decks, and pricing proposals, allowing you to outshine your competition.

With a specialization in the highly competitive and commoditized IT market, we understand that even the slightest advantage can make all the difference in winning or losing a sale.

Trust us to provide you with the insights and strategies you need to stay ahead in the game.

Competitor Research

Uncover Competitive Strategies

Our investigative techniques reveal how your competitors are marketing and positioning their products and services. Gain valuable insights to enhance your marketing and sales strategies and stay one step ahead of the competition.

Sales Training

Improve Your
Sales
Pitches

By analyzing competitor data, we help you improve your sales pitches, pitch decks, and pricing proposals. We maximize your chances of winning sales by fine-tuning your approach based on real-time market
intelligence.

Pricing Guidance

Optimize
Pricing
Strategies

In the highly commoditized and competitive IT market, gaining a slight advantage can make all the difference. Our competitive intelligence services enable you to outperform your rivals, secure more sales, and achieve long-term success.

Our Team

Marina Tretyak

Sales Strategist - Helping clients find the right information to win the sales game.

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Sophia Davis

Pricing Analyst - Win the deal and maximize profitability through smart pricing strategies.

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James Anderson

Market Researcher - Uncovering insights to outposition and outsmart the competition.

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Trusty
intelligence
services

Contact Us

  • 29 Quirk Road, Manly Vale, NSW 2093

  • info@competitiveadvantage.com.au

  • 1 300 869 869